AI Success Beyond Perfect Data

AI has become the cornerstone of innovation in modern enterprises. However, the common misconception that perfect data is a prerequisite often stalls initiatives. This book challenges that narrative, proving that AI success is possible even with messy, incomplete, or evolving data landscapes.

The book offers a comprehensive roadmap for leveraging data science, automation, and generative AI. It begins with the principles of data science excellence, addressing how to extract value and insights from existing data. It then addresses automation, the deployment of ethical AI, and team leadership. Finally, it explores generative AI, such as its business potential, limitations, and how to balance LLMs with traditional AI techniques. Practical frameworks, real-world case studies, and success metrics are woven throughout the text.

By the end of this book, readers will have a clear, actionable strategy to drive measurable AI outcomes, regardless of their current data maturity. This guide empowers leaders to drive innovation and business transformation through AI.

WHAT YOU WILL LEARN
● Learn how to implement AI without perfect data quality.
● Discover practical frameworks to overcome organizational silos.
● Examine the ethical implications of automation and generative AI.
● Gain leadership insights to structure and scale data science teams.
● Balance predictive AI with LLMs for real results.

WHO THIS BOOK IS FOR
This book is for business executives and aspiring data leaders responsible for implementing data-driven strategies and AI in their organizations. It will also benefit data scientists and IT professionals aiming to bridge strategy and execution in enterprise AI adoption.

Section 1: Crafting the Strategic Foundation for AI Value
1. AI Leader's Strategic Mindset for Value Creation
2. Navigating AI Project Challenges and Measuring Success
3. Building Pragmatic Data Strategy and Foundation
4. Operationalizing Data Science for Business Success
5. Enterprise AI Platform
Section 2: Ethical AI, Automation, and Implementation Decisions
6. Ethical AI and Responsible Automation
7. Navigating Data Challenges without Synthetic Shortcuts
8. Business Imperative of GenAI and LLMs
9. Strategic Dilemma of AI Procurement
10. Leading and Overcoming Pitfalls in AI Automation
Section 3: Mastering Generative AI and Emerging AI Paradigms
11. Ensuring Trustworthy AI Through Guardrails
12. Harnessing RAG and Prompt Engineering
13. Unlocking Next Frontier with Hybrid and Agentic AI
14. Next-Gen AI Applications
Section 4: Leading Enterprise AI Transformation
15. Evolving CDAO and AI-Decision Culture
16. Communicating AI Value to Executives
17. Scaling AI Initiatives and Managing Change
18. AI Governance and Ownership
Bibliography

Dr. M. Maruf Hossain is named among the Global Top 100 Innovators in Data and Analytics in 2024. He is a pioneering leader in AI and Data Science in Australia. He is renowned for delivering tangible business value across diverse organizations, including startups, large enterprises, consulting firms, and government agencies.

With a robust quantitative foundation, Dr. Hossain holds a PhD in AI from the University of Melbourne, a Master’s degree in Software Engineering, and an Honours degree in Mathematics.

Currently, the Chief Data and Analytics Officer at Momentium Technologies in Australia, Dr. Hossain, brings a wealth of expertise. He previously held positions such as Vice President of Data Science and AI at ANZ Banking Group, one of Australia's largest banks, after holding key positions at Telstra, IBM Australia, Infosys Consulting, and the Australian Government. He has co-authored numerous research papers on data mining and machine learning, as well as whitepapers for various industries.

Dr. Hossain has established Centers of Excellence for Data, AI, and Automation for multiple organizations, further solidifying his reputation as a thought leader.