Digital Marketing Trends and Prospects

The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics. This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing.

KEY FEATURES

* Understand the basics terminologies in Digital Marketing
* Understand the impact of Search Engine Optimization (SEO) on online business
* Identify important elements of E-mail marketing and its applicability in the digital world
* Get familiar with Mobile marketing and Web analytics tools
* Understand different Traditional Marketing and Digital Marketing techniques

WHAT YOU WILL LEARN

* Get familiar with B2B SEO and B2C SEO strategies in Digital Marketing
* Understand the importance of gathering offline and online data in Email marketing
* Learn how to create and test landing pages
* Generate traffic and behavior report of marketers and targeted users
* Get familiar with the Web analytics tools and process.

WHO THIS BOOK IS FOR

This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference.

1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO): The core of Digital Marketing
3. E-mail Marketing and Digital Display Advertising
4. Social Media Marketing
5. Mobile Marketing and Web Analytics

Dr. Shakti Kundu is working as Associate Professor in Faculty of Engineering & Computing Sciences at Teerthanker Mahaveer University, Moradabad, Uttar Pradesh, India. He received his Ph.D. in Computer Science & Engineering from DIT University, Dehradun, Uttarakhand, India, M.Tech. in Computer Science & Engineering from Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India, M.Phil. in Computer Science from Chaudhary Devi Lal University, Sirsa, Haryana, India and M.C.A. from Kurukshetra University Kurukshetra, Haryana, India. His current research interests are Web Data Mining, Software Engineering, Information Security and Expert Systems. He brings to his classes, over 12+ years of teaching experience in TMU, Moradabad / DITU, Dehradun / IUU, Dehradun / LPU, Jalandhar and CRMC, Hisar, where he has taught subjects like Big Data Analytics, Software Engineering, System Analysis and Design, Multimedia System, Object Oriented Analysis & Design, Operating System and Data Mining. He also worked with various reputed universities and held administrative experience as well. He has chaired & delivered various technical sessions at national / international level and has published more than 37 research paper(s) in reputed journals and conferences, which are indexed in various international databases. Dr. Kundu edited 2 books and authored 10 book chapters in the field of Software Engineering and Digital Marketing with national and international publishers. Moreover, published 2 Patents in the field of artificial intelligence, machine learning and deep learning. Contributed as the organizer of many IEEE international conferences in association with IEEE such as SMART 2020, SMART 2019. He is a life member of CSI, ISTE, IAENG, AIRCC and IAEME.

LinkedIn Profile: www.linkedin.com/in/dr-shakti-kundu-111a1621