Digital Marketing using AI

Artificial intelligence is transforming digital marketing through faster analysis, smarter automation, personalized experiences, and more accurate decisions. As businesses become digital-first, marketers must understand how AI, data, and emerging technologies improve reach, engagement, conversion, and customer value.

This book presents digital marketing and its AI-driven evolution. It covers marketing foundations, SEO, email and display advertising, social media, mobile marketing, web analytics, predictive analytics, machine learning–based personalization, chatbots, workflow automation, AI-assisted content creation, customer journey optimization, ethical data practices, attribution, real-time campaign optimization, and programmatic advertising. It also explores privacy, governance, AR, VR, Web3, blockchain, conversational agents, and future-ready marketing skills.

By the end of this book, readers will be able to plan, execute, measure, and optimize intelligent marketing strategies across digital channels. They will gain practical skills in automation, analytics, personalization, campaign management, responsible AI, and data-driven decision-making, helping them perform effectively in marketing, business, analytics, and technology roles.

WHAT YOU WILL LEARN
● Use data and machine learning to predict customer behavior.
● Personalize campaigns across key digital channels using AI.
● Automate email, chat, content, ads, and brand workflows.
● Measure results with analytics, attribution, funnels, and KPIs.
● Configure mobile-first responsive design, web analytics, and heatmaps.
● Optimize ranking algorithms, Core Web Vitals, and technical SEO.

WHO THIS BOOK IS FOR
This book is intended for digital marketers, marketing managers, entrepreneurs, business professionals, content creators, SEO specialists, data analysts, students, and software developers seeking to apply artificial intelligence in marketing. It is also valuable for educators, consultants, and professionals aiming to strengthen their knowledge of AI-driven strategies, automation, analytics, and customer engagement.

1. Introduction to Digital Marketing
2. Search Engine Optimization as the Core of Digital Marketing
3. Email Marketing and Digital Display Advertising
4. Social Media Marketing
5. Mobile Marketing and Web Analytics
6. Introduction to Artificial Intelligence in Digital Marketing
7. Understanding Customer Behavior Through Predictive Analytics with AI
8. Personalization at Scale Using Machine Learning
9. Marketing Automation with Chatbots, Email Sequencing and Workflow AI
10. AI-powered Content Creation, SEO Tools, and Copywriting
11. Building AI-enhanced Customer Journeys
12. Data Collection, Preparation, and Ethics in AI Marketing
13. AI-driven Attribution Models and Real-time Campaign Optimization
14. Programmatic Advertising and AI-powered Media Buying
15. The Future of Digital Marketing with Ethics, Governance and Emerging Technologies

Prof. Shakti Kundu is serving as professor, computer science and engineering at NIIT University (NU), Neemrana, Rajasthan, India. He brings over 18+ years of teaching experience to his classes. His primary research interests lie in artificial intelligence (AI) and machine learning (ML), software engineering, intelligent systems, big data analytics, and digital marketing. His work also explores emerging areas such as empirical software engineering, evidence-based software engineering, software security engineering, AI-based software engineering, multi-agent systems, and agentic AI. Dr. Kundu has delivered numerous invited talks and keynote addresses and has chaired sessions at several prestigious national and international conferences in domains including AI and ML, big data analytics, web data mining, and agile software development. His academic contributions include over 74 publications in peer-reviewed journals, international conferences, and patents. He has successfully supervised 3 Ph.D. scholars and authored 3 books in the areas of software engineering and digital marketing. Beyond academics, Dr. Kundu brings substantial administrative experience and has collaborated with several reputed organizations.