LLM and Generative AI

Over the past few years, large language models (LLMs) and generative AI have evolved from research projects into powerful technologies reshaping how organizations operate and deliver value in every industry. We are witnessing an explosion of startups building GenAI-powered features to Fortune 500 companies, restructuring business operations around GenAI and agentic AI capabilities.

This book offers a practical and comprehensive journey through the world of LLMs and GenAI from a business perspective. It begins by explaining what LLMs are and how GenAI works in clear and plain language. You will explore how these technologies are transforming industries, revolutionizing customer engagement, streamlining operations, and driving innovation and competitive advantage. You will also learn how to develop a GenAI strategy, build the right teams and partnerships, and implement AI responsibly and ethically. The book concludes with a forward-looking view of how businesses can measure AI success and prepare for the potential impact of artificial general intelligence.

By the end of this book, you will understand how LLMs and GenAI are changing the business landscape and how to apply these technologies to create value, enhance decision-making, and lead your organization into the era of GenAI.

WHAT YOU WILL LEARN
● Understand how LLMs and GenAI work.
● Learn how GenAI is transforming industries.
● Develop a GenAI strategy for your organization.
● Build the right teams, partnerships, and culture.
● Lead responsibly and ethically.
● Understand and prepare for artificial general intelligence (AGI).

WHO THIS BOOK IS FOR
This book is designed for business leaders, executives, and professionals who want to understand and apply the power of LLMs and GenAI. It is ideal for readers who may not have a technical background but need to make decisions about how AI fits into their organization’s operations.

1. Large Language Models
2. Understanding Generative AI
3. Transforming Industries with Generative AI
4. Enhancing Customer Engagement and Experience
5. Streamlining Operations and Boosting Productivity
6. Driving Innovation and Competitive Advantage
7. Developing a GenAI Strategy for Your Business
8. Building the Right AI Team and Partnerships
9. Ethical Considerations and GenAI Responsibility
10. Measuring Success and ROI
11. Future of LLMs and Generative AI
12. Impact of AGI on Business

Kerrie Holley has been at the forefront of every major era of computing, from mainframes, personal computers, the internet, mobile, cloud, and artificial intelligence. He helped architect enterprise systems in each of these computing eras, ranging from banking systems, highly scalable commerce sites, and software as a service systems that transformed global businesses. With more than four decades of experience at IBM, Cisco, and Google, he has led engineering teams, advanced AI innovation in healthcare, and authored AI-First Healthcare and LLM and Generative AI in Healthcare. Elected to the National Academy of Engineering in 2023 and inducted into the National Inventors Hall of Fame in 2025, he continues to shape how organizations harness AI to innovate responsibly in the GenAI era.