Minimum Viable Product for Startups

An MVP is the most innovative way for startups to test ideas rapidly and avoid building products that miss customer expectations. A strong product mindset helps teams stay focused on real problems, move faster, and adapt with clarity.

This book provides a systematic journey, beginning with the foundational principles of MVP and lean startup methodologies before getting into crucial market research to validate demand. You will learn to define clear goals and metrics, navigate the technical development stages, and master the art of building blocks and execution with agile methods. The book then guides you through strategic testing and scaling your product based on user feedback. It concludes by preparing you for the challenges ahead, focusing on developing a resilient mindset and ensuring ethical considerations in every step of your development.

By the end of this book, readers will gain practical skills to build MVPs with confidence. They will be able to conduct market research, set smart goals, apply lean development principles, run effective testing cycles, plan for scale, and adopt a strong product mindset.

WHAT YOU WILL LEARN
● Understand the core principles of MVP development.
● Identify real customer needs through research and validation techniques.
● Set measurable MVP goals aligned with business and user outcomes.
● Prioritize features and build fast using lean product strategies.
● Choose the right tools, tech stack, and team structure.
● Execute MVPs with agility, user focus, and early feedback loops.
● Apply testing methods to validate ideas and iterate quickly.
● Learn how to scale MVPs responsibly and with product-market fit.
● Learn how to conduct market research and validate your product idea effectively.

WHO THIS BOOK IS FOR
This book is ideal for early-stage founders, product leaders, and startup teams, who are looking to build and launch products with speed and clarity. It is also for those ready to apply a structured, strategic approach to building and launching a product.

1. Understanding Minimum Viable Products
2. Market Needs for MVP
3. Defining MVP Goals and Objectives
4. MVP Development Stages
5. Building Blocks for MVP Development
6. MVP Execution
7. MVP Testing Strategies
8. Scaling MVP to Success
9. Common Barriers and the Mindset
10. Ethical Considerations in MVP Development

Saurabh Gupta is a seasoned tech entrepreneur, product leader, and published author with over two decades of experience in building scalable, data-driven, and customer-centric products. He holds a master’s degree from BITS Pilani and is an alumnus of Harvard Business School. Throughout his career, he has led high-impact product teams, launched digital platforms across diverse industries, and authored multiple books on technology, product strategy, and startup innovation. Recognized for his clarity of thought and hands-on leadership, Saurabh is a strong advocate for Lean methodologies, MVP-driven development, and outcome-focused product thinking. In 2018, he was honored with the NEXT100 CIO Award for his contributions to technology leadership. A frequent speaker at conferences and community events, he shares his perspectives on product mindset, data-driven culture, and ethical AI. Based in Bengaluru, India, he is the co-founder of FroGo, where he is building a next-gen digital supply chain experience. He also actively advises startups on technology and product strategy, writes about the evolving product landscape, and contributes to India’s dynamic tech ecosystem.